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SOCIAL NETWORKING CASE STUDY: RUMMBLE
“We integrated with Clickatell quite early on in our private beta service, and have been using them on our launched platform since. The support offered by Clickatell has been great and the business relationship with account managers personal."
Andrew J Scott - Founder/CEO of Rummble
Rummble is a location based search and discovery tool that enables users to find recommended content for a location with having to use a traditional keyword search. Their unique selling point is that they provide personalised results based on the trust profile and content of the social network of the individual user.
They used Clickatell’s innovative bulk SMS SMMP API to connect to the award-winning SMS Gateway and take their business global. One of the reasons that Rummble wanted to add a mobile component to their offering was to extend their reach to potential users who did not have web access and to those users who are more comfortable with SMS text messaging as a communications medium.
SMS offers the benefits of immediate communication and by using Clickatell’s reliable and stable SMS Gateway, Rummble is able to push both alerts and content to users not currently logged into the Rummble network. Besides the interaction between Rummble and its users, the company can now also handle network diagnostics via SMS text messaging. They can send test messages to their users to diagnose connectivity issues.
They chose Clickatell for several reasons. Firstly, Clickatell offers the widest network coverage of any mobile messaging provider in that they deliver text messages to more than 200 countries through more than 700 network operators. Secondly, Clickatell is an award-winning SMS messaging provider that has solid international connections and guarantees delivery of those vital SMS messages. The product that Rummble chose to use is the SMMP which is perfect for high-volume text messaging connecting through Clickatell’s SMS Gateway to their global Rummble users.
“Clickatell offered Rummble the functionality which has enabled us to launch globally, regardless of our member’s handset capabilities.”
Andrew J Scott - Founder/CEO of Rummble |