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In the economic downturn the world finds itself today, marketing departments have to show a measurable return on investment. Mobile marketing campaigns are one of the few mediums that can do exactly that. Not only make your dollar stretch further and achieve more measurable results but also show you exactly where your money went and what the results were. Mobile marketing campaigns can show you this instantaneously and track responses right down to an individual level.
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In independent survey commissioned by O2 of large brands in the financial services, retail and manufacturing sectors, of all mobile marketing solutions, SMS marketing is proving to be the most popular with almost a third of businesses surveyed using text messages to reach their existing or potential customers. 160Characters.org: “Mobile Marketing Spending To Treble” – Oct 2008 |
Mobile marketing is the umbrella term for SMS or text message campaigns that use mobile phone technology in order to promote brands, products or services. Chances are you have already experienced it – with a SMS competition, insurance quote or a promotional message. Other examples are SMS text messaging campaigns, mobile surveys, ‘text-to-win’ competitions, viral SMS campaigns, text voting and mobile CRM programmes.
If you are concerned about maintaining your client base, want to expand it and add value to your existing customers, you need to invest in mobile marketing. Clickatell takes the stress out of mobile marketing with its accessible and affordable range of SMS products. So there is no need to let a lack of technical knowledge hold you back. With products such as the Clickatell Communicator 2, it is as easy as sending an email. Sign up for a trial run of Clickatell’s Communicator 2 product and you will understand why succesful Australian businesses and their international counterparts have embraced this SMS marketing solution.
Clickatell also offers an extensive range of developer-friendly SMS advanced marketing solutions for any size of organisation. Check out our adaptable API products now.
There is no charge for using the Clickatell Communicator 2 or our Gateway connecting API's you only pay for messages sent. Regardless of budget constraints, it is possible to launch an effective mobile marketing campaign.
Within Australia, the Gartner research company predicts 10.8 billion mobile messages will be sent in 2008, and up to 11.2 billion in 2011. This is a huge potential customer base. Imagine if you could tap into that SMS mobile market. You could radically increase your customer base, improve customer relations and really put your brand on the map.
It is simple to create a Clickatell messaging account and test-drive our products. Click here to discover why mobile marketing is so effective…
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