Mobile Marketing Campaign Ideas

Extend your market reach and increase your consumer base through SMS mobile marketing.

It is already clear to you that mobile marketing is the quickest, most cost-effective way of keeping your customers happy and creating new ones. Now have a read through our campaign ideas and quick tips before setting off on the campaign trail.

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Before you begin planning your mobile marketing campaign, decide on Clickatell as your service provider. We are the world's leading mobile messaging provider, and can reach more people in more countries on more devices than any other company in the world! Try out Clickatell’s Communicator 2, at no charge and with no obligation, so that you understand how easy mobile marketing with this product is. If your needs are more specific and you want to set up rules-based SMS messaging off your own website or application, register for a free trial of one of our developer-friendly API’s.

You don't need to be a technical 'guru' to launch a successful mobile marketing campaign and you don't need thousands of dollars, you must just desire to see your company grow. There are three main areas of business that mobile marketing is an excellent tool for - the acquisition of new customers, generating sales and increasing the quality of customer service that you currently offer.

How to keep them? Mobile Retention Campaigns

How to keep your customers in a competitive marketplace and how to keep them happy are two very important aspects of marketing. Mobile marketing through SMS is an extremely effective and affordable solution. The simple answer on how to keep your customers and keep them happy is to offer them great service. Below are some ways in which to do that:

Notification alerts: these include booking confirmations, mobile tickets, banking transaction alerts, appointment reminders, news and weather updates.
Relationship building: sending birthday and festive greetings can only impact positively on your relationships with customers.
Research: simple surveys through SMS can help you to understand your customers' needs and therefore service them better.
Add value: send information that would add value to the customers life or might assist them in some way – it could be gift ideas, recipes, help-line phone numbers.
SMS Helplines: allow customers to access afterhours assistance through SMS or open a customer complaint line that can be contacted via text message.
Interact: encourage customers to engage with your products by taking part in a poll or voting on their favourite or least favourite product.

How to increase your revenue through mobile marketing? Mobile Promotional Campaigns

Reactivate: use mobile marketing to encourage lapsed customers to re-use your services through incentives.
Cross-sell: encourage existing customers to try other products from your company by linking discounts across ranges.
Up-sell: offer incentive schemes such as redeemable vouchers or reduced pricing if customers buy more than one item or upgrade to a more expensive product.
Orders: Allow customers to place orders with you via SMS as well as email or phone options.
Direct Sales: Sell directly through mobile transactions – this could be ringtones, wallpaper, airtime, vouchers, and tickets. It also means that you can offer subscriber facilities to people who do not have access to on-line banking or credit cards.
Promotions: Send SMS text messages to customers when you have specials, events, and store openings to drive traffic to the location of your choice.
Premium-rated SMS: By loading the cost of the customer's SMS you can generate revenue directly from your campaign.

How to acquire a mobile database? Mobile Acquisition campaigns

If you are building a mobile database from scratch, here are some pointers to collecting those vital numbers:

Start a mobile VIP club: ask customer to sign up to receiving exclusive store or product news via their mobile phones.
Run competitions: 'Text-to-win' competitions allow customers to enter via a SMS message. This is also effective for gathering information for customer profiling.
Use all available avenues: Advertise your mobile services on your packaging, till receipts, posters and billboards with a number which customers can SMS to join.
Use print and radio mediums to advertise your mobile presence through competitions.
Use your website: make sure that your website has a mobile sign-up box as well as an email one.

You can also use viral marketing campaigns to gather additional members. 'Forward to a friend' campaigns can effectively double your consumer base with no additional expense on your side. Some marketing costs can also be recouped by using premium-rated SMS options.

Click here for some of Clickatell’s Top Tips to successful mobile marketing campaigns…

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