Mobile Marketing Benefits

Unlock the power of mobile messaging with Clickatell's innovate SMS solutions.

Faced with advertising overload, consumers are looking for relationship based marketing. They want to choose and trust the organisations that they receive messages from. This is where mobile marketing comes in. Clickatell is a world leader in providing mobile marketing solutions through our easy to use SMS connections and accessible SMS Gateway.

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Download 2008 Mobile Marketing Guide

Download Clickatell's simple 'How-To' guide and start implementing your own mobile campaigns straight away!

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The uses for SMS mobile marketing are diverse and range from customer service texts to viral campaigns aiming to increase your existing customer base to creating additional income streams. It is a powerful, and with Clickatell products, a very accessible medium.

Why marketers need to add mobile messaging to their arsenal:

Consumers are more likely to read and respond to a mobile marketing message than any other. Why? Because they chose to receive it. All mobile marketing is based around permission-based messages.

Consumers respond quicker to mobile marketing text messages than any other. Most people read a SMS within 15 minutes of receiving it and respond within 60 minutes.

You have a captive audience with a mobile marketing message. The text message is going straight to the most personal communication device – the mobile phone. You message is not wasted as even if the phone is off, the message will be delivered the minute it is switched on again. Also by choosing 2-way messaging customers can interact with you by replying to your text message.

You have local and global reach with mobile marketing. Text marketing messages are sent instantaneously and can reach anyone, anytime and anywhere in the world that has mobile coverage.

SMS technology is trusted and effective. All mobile phones support the use of SMS messaging.

It is an extremely cost-effective marketing medium, allowing you to save considerably in the production and distribution of messages. By using premium-rated SMS campaigns, it is possible to recoup marketing costs and this service can even act as an independent revenue stream.

It is a measurable medium as delivery and feedback can be monitored in real time allowing fast changes in strategy if need be.

Mobile marketing is versatile and can be used for an incredibly wide variety of purposes. Keep your existing customers happy with birthday greetings, appointment reminders and more or open up new markets through viral 'forward-to-a-friend' campaigns or publicise sales and promotions.

Mobile marketing is a very effective way to reach your target market. Sign up now for a free trial of the Clickatell Communicator 2 and you will be sending marketing messages in minutes or connect through one of our developer-friendly API's if you need rule-based messaging.

Click through here to see how Australian businesses are successfully using mobile marketing campaigns.

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