Creating Mobile Marketing Campaigns

Making your mobile campaign a success...

1. Define your objectives.

   Before you press 'send' take some time to work out the objectives of your campaign. What exactly do you want to achieve and how do you want consumers to react. Do you want them to order, to subscribe, to come to the store or enter a competition? Your objectives should follow your general business strategy and your mobile campaign should fit into your broader marketing plan.

2. Draw up a budget.

   The budget that you can allocate for mobile marketing needs to be drawn up. Try out the Clickatell products to get an idea of what you want to achieve and how much it will cost you. Our SMS solutions are affordable and we offer something that will suit your budget.

3. Define your target markets.

   This is where the mobile database is vital and the more updated and complete it is, the better. The objectives you have drawn up should identify the parameters of your target market for the specific campaign. They could be age, gender, location or income based.

4. Get creative with your Mobile Campaign strategy.

   Your message needs to be short, very clear and compelling. Include a definite call to action so consumers know what you want them to do. It is also a good idea to create a sense of urgency by including a timeframe. This will quicken the response rate. Most mobile providers limit messages to 160 characters but Clickatell's Communicator 2 allows you to span your text over 2 -3 messages if need be.

5. Now select your Clickatell product.

   The Clickatell Communicator 2 is for web-based bulk message sending and our range of developer-friendly API's will SMS-enable your application or website. Tracking delivery and response to your campaign is vital and the Clickatell Interactive Campaign Manager makes scheduling, sending and reporting simple. It also allows you to check your database for invalid numbers. Click here for more information on the Clickatell ICM product.

So you know what you want to achieve with your mobile marketing campaign, you have already started with your strategy and are already imaging the results from making use of this affordable and innovative medium. You need to click here to understand why Clickatell should be your mobile marketing partner of choice.