Innovative use of bulk SMS

Bulk SMS is used in a wide variety of industries across Australia.

Bulk SMS is a powerful business tool, enabling communication with many people at the same time, whether they are in the city, outback or overseas. Utilized by large and small enterprises, the range of applications that bulk SMS is used for is astonishing.

Below are just some of the ways that bulk SMS is used by Australian businesses to cut costs; generate additional revenue and offer value-added service to customers.

Bulk SMS Alerts:

Bulk SMS alerts are used across a range of industries for different purposes. Banks use them to notify customers of any activity on their accounts – thus reducing fraud by eliminating instances of identity theft. Banking customers receive real-time bulk SMS alerts allowing them to take immediate action if anything suspicious occurs on their accounts.

One of bulk SMS’s most powerful characteristics is its immediacy. Add to this the fact that SMS messages are delivered regardless of the recipient's location (wherever there is mobile coverage in the world) and you have a very powerful business tool at your disposal.

Emergency response teams can easily co-ordinate efforts using bulk SMS technology. One SMS message delivered too many recipients without relying on landline or PC access, gives organizations the recipe for quick and effective response to any crisis situation.

Automated bulk SMS messages are also used to notify technicians of problems with servers or machinery and these can be triggered by, for example, a change in temperature or drop in levels of critical stock or materials.

Bulk SMS Marketing:

One use of bulk SMS messaging that has proved itself extremely effective is mobile marketing. Bulk SMS marketing allows Australian businesses to communicate with their customers in a timely manner at an affordable price. SMS messaging comes at a fraction of the cost of voice calls and is a more effective communication medium because delivery is to a mobile phone – a device that is always carried with the recipient and nearly always on.

Available as both a great addition to other marketing channels and as a stand-alone medium, bulk SMS messaging is used in customer acquisition and retention campaigns to offer added-value to consumers. This includes sale notifications, promotions of goods, V.I.P. information, invitations to launches and special offers.

Bulk SMS messages can also be personalised for birthday greetings, anniversary congratulations and so on. The list is endless and the potential to raise brand awareness and extend marketing reach with bulk SMS is tangible. For more information about bulk SMS marketing, visit our mobile marketing section.

Bulk SMS Sales:

Virtually all mobile products can be sold through bulk SMS messaging, such as ringtones, astrology readings, logos, wallpapers as well as subscription- driven services such as weather alerts, traffic alerts and news headlines. Many clubs and organisations now use bulk SMS messaging to communicate game information to fans, including pictures of winning goals and team players or score-by-score SMS alerts.

Bulk SMS supports binary messaging, meaning that it can be used to transmit sound and images. It also supports two-way SMS, allowing for mobile originated and mobile terminated messaging.
Is this mobile sales?

Mobile competitions and mobile voting typically use mobile originated premium-rated messaging, for example the texting of competition answers to a premium-rated number, the charge of which is added to their phone bill . Mobile terminated messaging is normally used for subscription- driven services whereby the recipient is charged for the premium content. In both cases, any profit accrued are split on a pre-arranged percentage between the company providing the value-added content and the network operator.

Besides direct mobile sales, bulk SMS messaging is used to drive real world sales by promoting a visit to a physical store through some of the mobile marketing campaigns mentioned above. Test-drive our bulk SMS Gateway now – we offer you ten free text messages with which to test the system.

These are just a few of the more popular uses of this bulk SMS; its appeal lies in the affordability of communicating instantly with a large group of people in diverse locations through a powerful and informative message. Take a look at the benefits offered by bulk SMS messaging.