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White Papers and Guides

In order to assist our customers with their mobile messaging efforts, Clickatell and our partners have published a number of downloadable .pdf guides. All documents are free to download, please select the appropriate guide below:

Festive Mobile Marketing Handbook (2009)

Use this guide if you're a small or medium business owner for ideas and mobile marketing strategies that will help stimulate sales and customer loyalty during festive season.


Mobile Marketing Guide

This is a comprehensive guide showing how you can promote and reduce costs of your products and services with the use of mobile marketing. This 19 page .pdf document also contains case studies and examples.


SMS Providers Guide

Published by DevelopersHome.com, the SMS Providers Guide outlines the 13 essential steps to selecting an SMS Provider.  The guide takes an objective look at questions you should be asking when selecting an SMS provider for your business. Click on ‘How do we rate’ to see how Clickatell’s SMS Gateway service measures up.


101 Business Uses for SMS

Leading businesses of all sizes - small, medium and large enterprise - are achieving success implementing SMS or Text Messaging services. They are gaining a competitive advantage by streamlining business processes, reducing costs, increasing revenue and customer satisfaction. From bulk SMS software to ‘email to SMS’ applications, the variety of SMS services that Clickatell offers will enhance your business.


The 2008 Mobile Marketing Handbook

Download Clickatell's easy 18 page 'How-To' guide and start implementing your own mobile text campaigns straight away!


SME Guide

Mobile messaging as a marketing tool enables SMEs to communicate with a wide audience at a fraction of the price, thus allowing them to effectively compete in a world of large corporates.


How do we rate?

Considers the 13 questions posed within the SMS Providers Guide and answers them in terms of how Clickatell's SMS Gateway service matches up. This pdf document offers a very useful overview of Clickatell's SMS Gateway offering.


Benchmarking Enterprise Mobile Messaging

Aberdeen Group's "Benchmarking Enterprise Mobile Messaging Report: December 2006", sponsored by Clickatell, reveals mobile messaging is becoming a key consideration for enterprises. It further confirms SMS as the globe's foremost mobile messaging service.


SMS & Travel Guide

A comprehensive overview of how SMS is being used within the travel industry with information gathered from a survey conducted by Clickatell. It also includes real life examples, case studies and more.


5 Simple Steps to SMS Enabling your System Alerts

While email was previously virtually the only technology used to send system alerts, today's software developers are turning to a better alternative - SMS text messaging. SMS messaging provides a simple, fast and low-cost method to send system alerts to system administrators, despite their location.


Limited Festive marketing Pack

The cost-effective, immediate nature of SMS makes it a winning solution for marketers across the globe. At a time where marketing budgets are being reduced and highly scrutinized, marketers are expected to not only tighten their belts, but to produce greater results than ever before with substantially fewer resources.


RSA SecureID On-demand

RSA and Clickatell have partnered to enable delivery of SecurID (r) tokencodes to mobile devices via SMS/text. Clickatell's global messaging service enables users to request and receive tokencodes with assured delivery on the most extensive, carrier-grade infrastructure available.


Mobile Strategies Whitepaper

Banks and Wireless Operators turn to mobile financial services for new revenue streams. Does past experience and the current global financial meltdown provide insight for creating a successful business model?


Bankers Guide Whitepaper

The top 100 banks around the world offer mobile services, and the ones that don't are developing mobile strategies as you read this. Mobile banking metrics are beginning to emerge, showing the success of this truly viable banking approach.


SMS in Call Centers

This white paper will address how mobile messaging solutions (via SMS) can enhance a contact or call centre's self-service offering and will explain how using the technology can increase revenues, whilst significantly reducing the costs of outbound customer and employee communication.


Festive Retailers Mobile Marketing Guide

SMS marketing and communications cost a fraction of that of traditional methods commonly used to market, promote and communicate with consumers via print ads, flyers and mailers, etc. giving retailers an innovative way to reach customers at a much lower cost and more importantly in a dynamic and targeted manner.

 


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