Clickatell AU Blog

Sending out unsolicited bulk SMS messages can be dangerous & incur fines of more than $1 mil. A couple of simple steps are all you’ll need to ensure that your messages are legal and targeted.

In a landmark case in Australian this week, the Federal Court in Brisbane charged 2 companies and 3 individuals with a total of $15.75 million in penalties for contravening the Spam Act of 2003.

Bulk SMS are used in a variety of ways by Australian marketers. A great tool for customer retention and acquisition campaigns, bulk SMS can also be used to directly generate sales…

Last week we talked about the advantages of using bulk SMS in your marketing campaigns, this week, we look at how to set up your campaign and the vital steps that you need to undertake before pressing ‘send’ and reaching out to the world.

Due to the global economic decline, marketing has never been so important, and bulk SMS messages are the easiest and most affordable way to get your important message out there.

The benefits of using bulk text messages are apparent for any industry. SMS is immediate, it demands a response and it is affordable and measurable.

With up to 11.2 billion SMS messages to be sent in Australia in 2011 (according to the Gartner Research Company’s predictions), many of them by businesses using an SMS gateway, SMS has become an excellent way to build your company by attracting and retaining customers.

SMS messages have been used in the travel industry for more than a decade, but are only now being used in m-ticketing for airlines.

SMS gateways have had an enormous impact on mobile communications.

Incorporating two-way SMS messaging into the logistics and customer service processes of Australia Post will make all of our lives a little easier.