Clickatell AU Blog

In a landmark case in Australian this week, the Federal Court in Brisbane charged 2 companies and 3 individuals with a total of $15.75 million in penalties for contravening the Spam Act of 2003.

Co-operation between mobile network operators in different countries has given us access to international SMS capability – and we all know how great it is to be able to stay in touch with friends and family no matter where in the world they are.

The benefits of using bulk text messages are apparent for any industry. SMS is immediate, it demands a response and it is affordable and measurable.

With up to 11.2 billion SMS messages to be sent in Australia in 2011 (according to the Gartner Research Company’s predictions), many of them by businesses using an SMS gateway, SMS has become an excellent way to build your company by attracting and retaining customers.

SMPP, Short Message Peer-to-Peer Protocol, is used to exchange SMS messages between short message service centres (SMSC) and external short messaging entities.

SMS messages have been used in the travel industry for more than a decade, but are only now being used in m-ticketing for airlines.

You are not alone if you have never heard of SMPP or Short Message Peer-to-Peer Protocol.

Australian Red Cross delegates attended an international seminar in June this year, commemorating the 150th anniversary of the formation of this respected organisation.

A web-based SMS communication system at schools is one of the best things to come out of the mobile messaging revolution in Australia.