Clickatell AU Blog

SMPP, or Short Message Peer-to-Peer, is an open message transfer protocol that allows for the wholesale exchange of texts between both SMEs (Short Message Entities) and ESMEs (External Short Message Entities) on the one side..

Bulk SMS are used in a variety of ways by Australian marketers. A great tool for customer retention and acquisition campaigns, bulk SMS can also be used to directly generate sales…

Last week we talked about the advantages of using bulk SMS in your marketing campaigns, this week, we look at how to set up your campaign and the vital steps that you need to undertake before pressing ‘send’ and reaching out to the world.

Due to the global economic decline, marketing has never been so important, and bulk SMS messages are the easiest and most affordable way to get your important message out there.

The benefits of using bulk text messages are apparent for any industry. SMS is immediate, it demands a response and it is affordable and measurable.

With up to 11.2 billion SMS messages to be sent in Australia in 2011 (according to the Gartner Research Company’s predictions), many of them by businesses using an SMS gateway, SMS has become an excellent way to build your company by attracting and retaining customers.

You are not alone if you have never heard of SMPP or Short Message Peer-to-Peer Protocol.

SMS gateways have had an enormous impact on mobile communications.

Incorporating two-way SMS messaging into the logistics and customer service processes of Australia Post will make all of our lives a little easier.

A recent Australian Queuing Behaviour Survey has revealed that the majority of Australian shoppers are fed up with queues and that 67% will abandon their purchase…