Clickatell AU Blog

If you’ve read our last post, “Bulk SMS campaigns that are not spam”, then you may have, just for the briefest moment, clutched at your seat hoping that you’re not doing anything to contravene the Spam Act of 2003.

Bulk SMS are used in a variety of ways by Australian marketers. A great tool for customer retention and acquisition campaigns, bulk SMS can also be used to directly generate sales…

Last week we talked about the advantages of using bulk SMS in your marketing campaigns, this week, we look at how to set up your campaign and the vital steps that you need to undertake before pressing ‘send’ and reaching out to the world.

Due to the global economic decline, marketing has never been so important, and bulk SMS messages are the easiest and most affordable way to get your important message out there.

Co-operation between mobile network operators in different countries has given us access to international SMS capability – and we all know how great it is to be able to stay in touch with friends and family no matter where in the world they are.

The benefits of using bulk text messages are apparent for any industry. SMS is immediate, it demands a response and it is affordable and measurable.

With up to 11.2 billion SMS messages to be sent in Australia in 2011 (according to the Gartner Research Company’s predictions), many of them by businesses using an SMS gateway, SMS has become an excellent way to build your company by attracting and retaining customers.

SMPP, Short Message Peer-to-Peer Protocol, is used to exchange SMS messages between short message service centres (SMSC) and external short messaging entities.

SMS messages have been used in the travel industry for more than a decade, but are only now being used in m-ticketing for airlines.

You are not alone if you have never heard of SMPP or Short Message Peer-to-Peer Protocol.