The Value of Bulk SMS Text Messaging

Businesses that provide a service can supply their customers with efficiency and speed with bulk SMS. But how does it add value to the business?

Over the past few months more and more studies have been surfacing, indicating an important change in consumer loyalty. It’s not that consumers are less loyal than before, but that they are less willing to forgive. The challenge is on for businesses to change the way they do things, with one of the most important factors being the communication

Source: Convergys

businesses have with their customers. Using a quick and effective communications solution, like bulk SMS, can keep you in touch with your customers.

Businesses are Turning to Bulk SMS

The Hilton Hotel Group was probably one of the first big players to incorporate bulk SMS text messaging to not only increase their guest numbers, but also to build customer loyalty. More recently the Hard Rock Café chain also incorporated SMS text messaging for the same reasons. But instead of only using text messaging for promotional purposes, they’ve gone all out and incorporated it into their service provision. Nearly 100% of customers choose text messaging over the other options that include voice calls, paging, etc., and can use the service to query wait lists and more.

True, they are in the hospitality business, but it’s a good example of where bulk SMS text messaging is applied, along with other existing communications technologies to cater for their customers.

Where Can You Implement Bulk SMS?

The implementation of a new communication strategy such as bulk SMS is an area that usually provides a headache for those key to the decision-making process. What is the cost of implementation? More importantly, will it have value in terms of customer retention?

Bulk SMS traditionally had a high barrier to entry cost. It was available only to those companies who had the technical resources available to develop the technology that will incorporate SMS text messaging into the business. However, thanks to the advancement of time and the proliferation of technology, things have become easier, with many bulk SMS service providers supplying turnkey solutions to those businesses who either do not have the technical means, or those who would like to test before they fully integrate.

In terms of the value of bulk SMS for your business… it depends on its implementation as part of the overall communications strategy and how it will work in conjunction with other communications solutions such as email, social networking, voice calls, etc. It is however important to remember that SMS is communication with your customer on a device that’s both very personal and carried at all times, and should thus be used to generate value in terms of the customer experience – making his or her life easier by giving them reason to return again and again.

For more information on this valuable technology and its various implementation solutions, simply navigate to our bulk SMS page.

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Tags: bulk sms, bulk SMS business value, bulk SMS text messaging, turnkey bulk SMS solutions