The SMS Service: The First Point of Contact in B2C Communication

There are stats abound that says an SMS service should be the first point of contact between the business and its customers. When will it be yours?

So where do we begin in terms of stats to encourage the use of an SMS service?

• Let’s have a look at mobile penetration. According to the International Telecommunication Union cellular subscriptions will be at roughly 75% of the global population, this year. In fact, there are more mobile phones than televisions and computers combined.

What does this mean for your business? Most, if not all, of your customers will be in possession of a mobile device (mobile penetration in Australia is already over 100%).

• Not all mobile phones have applications installed or make use of the mobile web and all it’s functions. All mobile phones, however, can send and receive SMS text messages.

Does that mean you can’t use the mobile web? Not at all – use it by all means. But just remember, not all your customers will be able to see or use your online websites and/or applications. But they can all receive, read and respond (where necessary) to your texts.

• SMS text messaging through an SMS service is ‘cleaner’ than email. The reason for this is that there exist a number of regulations that prevent unsolicited text messaging. Businesses that engage in unsolicited text messaging suffer the brunt of severe penalties and bad publicity to boot.

How does this benefit the business? Well, for a start, texting as a communications medium within an SMS service doesn’t have such a bad rep as email. Additionally, if best practices are followed, users will be informed as to the volume of text messages they can expect to receive each month. When it all boils down to it, text messaging as a communications medium is better received than email, and thereby more effective.

Businesses that employ an SMS service to make SMS text messaging the first point of contact during their campaigns increase the probability of success in their campaigns by using a medium everyone uses on a daily basis, and loves.

Get more information by visiting our SMS service page today.

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Tags: mobile penetration, SMS service, SMS services, texting best practices