Minimise Your Carbon Footprint… with SMTP SMS

Sad, but true: Australia has one of the biggest environmental footprints in the world. Can SMTP SMS help reduce emissions and save some trees? We think so!

A couple of years ago it was a much debated subject – is global warming real or are the changes we see in nature due to some natural progression as a result of time plodding on and the earth shifting ever so slightly on its axis? Today the subject is less debatable, with the effects of man-made emissions scientifically proven to have a very real effect on the environment. And minimising these effects is possible, especially when SMTP SMS is used in conjunction with

other technologies to replace paper usage. Here’s how and why…

What’s the deal with paper?

Here are a couple of facts from our ‘Going Green with SMS’ guide:

• Only 30% of the Earth’s surface is still covered with forest, a figure decreasing at a rather rapid rate.
• 35% of trees lost to deforestation are used for paper-based products in the office and home.
• Unfortunately 90% of said paper-based products are discarded after the first use.
• Many countries still provide ‘virgin paper’ for up to 90% of their paper needs, with only a portion of the remaining 10% being occupied by recycled paper.

These facts are used to emphasize our dependency on paper – paper that comes from trees which, in turn, offset atmospheric CO₂ created by us. But, don’t get the wrong impression – paper isn’t bad and should still be used for a number of purposes, such as letters (email just can’t compare), but wastage can be curbed dramatically by replacing paper usage with its electronic counterparts and using SMTP SMS for greater efficacy. Here are a couple of ideas:

1. Advertising

Is your business still reliant on flyers or other paper-based forms of advertising? While they might have their own unique benefits in certain respects, case studies have indicated that SMS used on its own, or in conjunction with other electronic forms of communication (websites, email, blogs, etc.), have a greater response rate.

2. Reminders

Still using paper to send out payment reminders and other notifications?  You could save money on paper and postage by using SMTP SMS to communicate the relevant information to customers using a ubiquitous medium that they understand.

But it’s not only that; because SMTP SMS can be tracked, you’d be able to see when SMS messages are delivered, thereby ensuring that individuals that are behind on their payments can’t use the ‘It got lost in the mail’ card.

3. Information Services

Traditionally you’d come home to find a bit of paper lying in your post box informing you of, perhaps, a planned power outage, maintenance work on your local water supply, etc. The problem was that some people, for some reason or another (like being on holiday), never got the notifications and suffered some form of inconvenience as a result of said work being carried out.

SMTP SMS is both local and international, with near identical delivery times.

And finally, if you’re still wondering whether SMTP SMS would be able to do the same job as its paper-based equivalent, consider this: mobile penetration in Australia is at a stage where the average household has 2.9 mobile phones.

What is SMTP SMS?

Another name for SMTP SMS is, quite simply, email to SMS. It’s a technique whereby a simple plain text email can be utilised to send bulk SMS messages using your normal outgoing mail server. The good thing about SMTP SMS is that it can be used as is, but also be integrated into a custom software environment.

To read more about how you can send email to SMS messages, just follow the link to our SMTP page…

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Tags: email to SMS, environmental SMS option, SMS advertising, SMS Alerts, SMS reminders, SMTP, SMTP SMS