Your Business, Economic Boom & The SMS Gateway

Will your business be using the SMS gateway to communicate with consumers as Australia moves out of the recession? It might just be the best thing you can do.

According to a report on thinkingaustralia.com, the Australian economy has recovered strongly and is well on the way to the next “big boom”. Consumer confidence is up and it would seem that Australians are again willing to spend. But to ensure that businesses ride the tidal wave of profitability and recover any possible losses experienced during the 2008-2009 period, it might be prudent for business owners to invest in a different form of marketing – text marketing through the SMS gateway.

Text Marketing for Retailers

Knowledge is power as they say; however, in terms of marketing, the focus is slightly different: by distributing customer-relevant information this year, Australian businesses can effectively increase their own financial standing, thereby taking hold of the looming economic upturn. Examples of relevant business-consumer communication include:

• Promotional information: “Discount @ CMOP Department Store this Saturday – only while stocks last!”
• Related sales information: Advertising special offers on products related to previous purchases “Dear Mike, need a sprinkler system for your newly laid lawn? Up to 20% off on selected models until Feb 12th, 2010″.
• Account information: “Dear Sue, after purchasing the China DeLuxe Dinner Set (12pc), your account balance is now $1024,01″
• Account notifications: “Dear Adam, just a reminder that payment is now due on your account. Regards CMOP Department Store”

According to the aforementioned report, retail sales increased by 1.4% in November, 2009 – perhaps a good indicator that it’s time to look into text marketing & communication with customers through the SMS gateway today.

Financial Institutions & SMS Communication

But it’s not only in the retail sector where things are looking up. As a result of an increase in sales recorded in a number of industries, financial institutions will almost certainly benefit from SMS gateway use.

One of the many advantages is that the SMS gateway can be entirely integrated with an existing software infrastructure through any of the existing Application Programming Interfaces (API’s) to send near-instant text messages. This means that financial institutions, who have not as yet implemented the SMS gateway, will then be able to:

• Communicate account-related security information with customers, thereby increasing customer confidence “Log in via internet: Account number 429992992 on Mon 11 Jan 2010, 14:49 from IP…
• Confirm customer transactions, adding to account security “Withdrawal from account 429992992. Amt: $129.00. Current Balance: $1024.01″
• Send out payment reminders “Reminder: $444.32 due on your account no later than 15th Jan 2010.”
• Provide customer support “Reply with HISTORY to this SMS to receive a report on the last transaction on your account.”

Using any of the API’s will provide you with a logging feature, which means communication with customers can be tracked and recorded on their individual profiles, thereby assisting in the customer administration process.

For more information about the various API’s go to the SMS Gateway page now.

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Tags: financial institution SMS, retail text marketing, SMS communication, SMS gateway, SMS notifications, SMS reminders