SMS Service: Giving Your Customers More

January 22, 2010

Is there a future in mobilising parts of your business by providing an SMS service? SMS can help reduce costs and improve the relationship that you have with your customers by taking care of the small things.

With our lives becoming increasingly mobile, your clients and customers might soon expect more from you in terms of service delivery to help them move forward, while they’re on the move. Providing mobile and SMS services can supply your customers with the solution they need, consequently fuelling customer loyalty and possibly even attracting new customers.

So what are these SMS services you should be offering your loyal customers who spend their hard-earned money to fuel your business?

Depending on how SMS is integrated into your current software infrastructure, you’ll be able to provide almost any type of service that can be fitted into the standard 160 characters (or more).

Promotional Information

A traditional SMS service, and one that’s probably here to stay, is to provide your current and prospective clients with promotional information on a regular basis. This type of service, especially in a world where consumer behaviour is changing as a result of the global recession, will become invaluable as consumers continue to hunt for bargains and lower prices, even as the world slides out of the recession.

Accounts Services

The benefit of implementing an SMS service is that it allows you to communicate account information with current customers and clients, instead of making expensive telephone calls or investing in large amounts of stationary and postage. Examples here include “Balance for Acc. No. 23746388399: $1201,98 on 18/01/10” or “ Dear Mrs Johnson, please remember to pay your account ASAP. Amount due: $453, 98”.

Support Services

Can SMS streamline your current support services? What about when a user requests a new username, password, etc. This type of SMS service can be used to minimise the time spent by support staff on small user requests that can easily and affordably be sent out via SMS. Another benefit is that this adds an extra measure of security as SMS is less subject to security breaches than email.

Value-added Services

Adding value to your core business is one of the most effective marketing strategies to date. Why? Quite simply because it allows you to ensure that your subscribers keep you in mind, wherever they are, regardless of what they are doing.

Types of value-added services that are often provided through an SMS service include weather updates, sports updates, stock updates, currency exchange rate information and much, much more. These all represent useful bits of information that people need in their daily lives. And when it’s you they’re getting it from, you can be sure that they’d keep you in mind the next time they need a service or product that you can provide.

Weather you’re in the finance industry or the technology industry, there’s a solution that could help you streamline your business. For more information, view these SMS services.

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