SMS Gateway: Three Sporting Tips for Better Business

Using the SMS gateway to communicate sports results to fans is one way to achieve brand visibility and increase sales. Here are 3 tips to help you get the most out of any sports event.

One of the great things about sport is that it unites people of a like mind. For the duration of the season, rugby fans unite, cricket fans come together and tennis fans celebrate a shared interest. And the same holds true for all other types of sport. And the best thing is, this is the ideal opportunity to mix business with pleasure. Here’s how, with the SMS gateway:

#1 Create Brand Awareness

Statistical data exist aplenty to motivate the use of an SMS gateway as a medium to communicate with current and potential customers. Regardless of your business or industry, SMS can be used to create an awareness of your brand among a target audience.

“Aus v Eng, 22:13. 15 min of first half remaining. BBrand Electrical – Great Power, Excellent Service”

The above illustrates a message sent by an electrical company through the SMS gateway to a group of customers who signed up in-store to receive rugby match updates during the game. This allows BBrand Electrical to communicate with customers in a context that stimulates a shared interest association with the brand name.

Customer Benefit: Clients will appreciate this because messages sent through the SMS gateway are instantaneous. And, even if they aren’t read immediately, your customer will be able to follow the progression when the SMS messages are read in sequence.

#2 Distribute Promotional Information

“Aus v Eng, 22:17. 10 mins in to second half. BBrand Electrical – 25% off all fittings until if Aus wins!”

The above message not only conveys the rugby score, but also relays promotional information to customers who opted in for the SMS service. The immediate benefit of this type of communication is that it fuels customer retention and it can be used to increase sales.

Tip: Whether you’re a small business or a large corporate entity, you’ll be able to increase your sales potential with targeted mobile marketing through the SMS gateway. This means that, instead of marketing one product to the entire contact database, it could be better to distribute product information related to the previous purchases of your clients.

Example: If Jim bought a couple of light fittings last week, it might be a good idea to let him know that you have light shades on special. This could potentially mean more to Jim than, say, plugs or a screwdriver set.

#3 “Text-to-Win” Premium Rate Competitions

Messages sent through the SMS gateway to premium-rated numbers are usually charged at higher rates than when sent to normal numbers and are more often than not associated with a Common Short Code (CSC), a number 4 to 6 digits long. The funds accumulated during premium-rated message campaigns are usually split between the network operator and the company hosting the messaging campaign according to a predetermined profit-sharing model.

“Aus v Eng, 22:22, 15min remaining. Reply to this message and guess final score – Win $1,500. Texts charged at $3. BBrand Electrical”

This will allow customers to actively participate, and BBrand Electrical to receive a share of the profits generated from this campaign as well as some valuable brand visibility.

Carrying on this way, BBrand Electrical will soon have established a close-knit relationship with their customers and also see an increase in sales. If you would like to do the same in the coming months, then follow the link to the SMS gateway page.

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Tags: premium rated SMS, SMS gateway, SMS Gateways, sms marketing, SMS sales, SMS service