Texting Through The SMS Gateway

South Australia is the most recent state to employ an emergency warning system to notify residents about bush fires – a system capable of sending out 300 text messages every second. If you want to do the same, whether with 300 texts a second or 10 a week, then this is the post you should read.

So how does South Australia’s alert system work? Well, let’s start with a hypothetical scenario in which a fire, which could potentially threaten human lives or the possessions attached to those lives, has broken out. The Australian authorities will typically compose a message with a 160-character limit to be sent to all parties concerned. Depending on the infrastructure of the party who sends out the alerts, a specific interface will be used to submit the messages in a batch to the SMS gateway. The latter will, in turn, relay the message to the handset of residents in the area.

This same technology can be employed by businesses to communicate with current and prospective clients as well as employees, local and international, by sending personalised messages through the SMS gateway. It’s a solution that thousands of companies around the globe have found to be more successful than traditional methods of bulk client communication, including email. And to ensure that everyone gets a piece of the SMS pie, there exists an interface suitable for different levels of computer proficiency.

Web Based Interfaces for Beginner and Intermediate Computer Users

Most of us have used a web-based interface to send an SMS. And, if you haven’t, relax – it’s pretty much like sending an email. These interfaces provide you with:

• An interface where messages can be sent in bulk or one by one.
• An address book to manage individual contacts and contact lists.
• Messaging reports that allow you to see which messages have been delivered, which await delivery and messages that have bounced.
• A ‘Sent’ folder that allows you to keep track of messages that have been sent.

This web based interface usually requires an account with a provider that facilitates communication with the SMS gateway. For an example of a web based interface, then have a look at Clickatell’s Communicator.

SMS Gateway API’s for Advanced Computer Users

Think of an API as a translator, that communicates between you and the SMS gateway. As with human languages, there exist a number of computer languages. And thus a number of API’s, capable of interfacing with different software environments, have been developed. These include:

For more information on the different API’s and how they can put you in touch with current and prospective clients as well as employees, just follow this link to the SMS gateway page.

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Tags: Alert system, API's, Bulk SMS Messages, Communicator, delivery reports, SMS enable, SMS gateway, SMS Gateway platform, text messages, two way SMS messaging