SMPP for the Economy

Using SMPP to send out bulk SMS messages not only helps you reach a great number of people in a very short time but could also, when applied correctly, have a potentially positive effect on the national economy…

Last week an article featured on the Jordan Times‘ website, announcing an initiative by the Jordanian government to use SMS as a medium to encourage Jordanians to save water. According to the report, SMS messages will be sent out to more than 2.3 million subscribers to raise awareness on the increasing scarcity of water, hoping to change water usage behaviour and boost the national economy. Although there exist a couple of API’s (Application Programming Interfaces) capable of sending out such a large volume of SMS messages, SMPP provides the most flexibility in terms of integration and functionality.

SMPP & Your Business

You might not have 2 million or more customers to reach out to, but even a few hundred will validate the use of SMPP as a communication method between yourself and existing customers and clients. You’ll also be able to get in touch with potential clients by sending out SMS messages in “Text to win” campaigns, as coupons or any other type of marketing campaign designed to increase your current customer base or brand awareness.

As a result of the rapid succession in which messages are sent, SMPP is also ideal for companies who need to relay time-critical information, such as stock quotes, currency information, flight or travel information and weather updates to customers and employees, both locally and internationally. And they’ll appreciate it, because they don’t need to be in front of a computer terminal to receive the information – it’s right there with them, while they are on the move.

For examples of companies that have successfully used SMPP as well as others to expand their businesses through SMS, See Clickatell’s 101 Business Uses whitepaper.

So what is SMPP?

The SMPP, or Short Message Peer-to-Peer, API actually refers to a protocol that allows for the sending and receiving of messages from or to a native software environment via the SMS gateway. This is done by establishing an SMPP session over a TCP connection with the SMS gateway, after which SMS messages can be sent and received.

Currently the most recent SMPP version is 5, allowing for sending and receiving using a single SMPP over TCP session. It needs to be said that v3.3 is still the most widely employed and requires a separate session for sending and receiving respectively. Some providers do, however, allow use of the BIND_TRANSCEIVER field with the use of v3.3 that allows for simultaneous sending and receiving, thereby supplying greater messaging functionality while adhering to popular standards.

So whether your aim is increased employee productivity or a rise in sales, SMPP is an invaluable communications tool. For more information on how you can SMS-enable your business, follow the link to the SMPP page.

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Tags: 2-way SMS text messaging, API connections, application programming interface, bind_transceiver, bulk sms, SMPP, SMPP API, SMPP Connection, SMS gateway, SMS messages, TCP