Bulk SMS Messages for Australian Business – Part 1

Due to the global economic decline, marketing has never been so important, and bulk text messages are the easiest and most affordable way to get your important message out there. This series of posts focuses on how to effectively use bulk SMS messages in marketing, and gives you useful tips on setting-up mobile campaigns. Finally, in the last post, we will round up with real-life examples of how Australian companies are using bulk SMS messages to boost their businesses, and also give you some campaign ideas that can be implemented quickly, easily and affordably.

There are several unique characteristics of the mobile phone that, when combined with high-volume SMS delivery capability, offer any Australian business the edge when it comes to extending the image of their brand. Utilising bulk SMS messages can also increase the potential of existing revenue streams and open up new income generating models. These characteristics, coupled with the affordability of bulk SMS messages, allow mobile marketers to enjoy one of the highest returns on investment available today:

1. The mobile phone is a personal communication device. It is always carried with the person and it is nearly always on. This means that your important marketing message will be received, will be read and is more likely to be responded to than impersonal adverts such as billboard, television and print advertising.

2. Mobile phones have built-in payment systems, with the SIM card allowing for mobile sales opportunities, as billing takes place through mobile network operators. This fact allows you to use bulk SMS messages to, not only market your products or services, but offer online goods and charge for them.

3. Bulk SMS messages delivered through mobile phones can be tracked and monitored. This allows for sophisticated market research, in particular, the measurement of audience responses. Bulk text messages are one of the few marketing mediums that provide a measurable return on investment.

4. Because SMS message credits are bought in bulk by SMS Gateway Providers, the savings are passed on to high-volume customers. This makes bulk SMS messages far more affordable than any other type of messaging for the Australian business owner.

5. Bulk SMS messages can still be personalised with names, account numbers and other defining characteristics allowing Australian businesses to reach individuals within larger target markets. This form of personalized communication also invites a higher response rate.

Over and above all this, bulk SMS messages are accepted and understood by consumers as a valid marketing mechanism – if they have opted-in to receive your marketing message. The most compelling aspect of this type of high-volume targeted marketing is that it creates an environment in which the recipient is empowered to instantly respond to your call-to-action, if their interests coincide with your message.

In the second part of this series we look at ways to craft compelling calls-to-action using bulk SMS messages in your marketing campaign. Stay posted…

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Tags: bulk sms, Bulk SMS Messages, Clickatell, mobile marketing, SMS, SMS gateway, SMS gateway provider, text messages