SMS gateways offer cheap option to fuel growth

With up to 11.2 billion SMS messages to be sent in Australia in 2011 (according to the Gartner Research Company’s predictions), many of them by businesses using an SMS gateway, SMS has become an excellent way to build your company by attracting and retaining customers. In tough economic times such as these, the survivors will be those Australian business leaders who have thought out of the box and developed their organisations in creative ways.

SMS is an affordable and effective way to stretch advertising budgets, reach new target markets and develop other revenue streams. SMS gateways facilitate this road to growth by offering messaging solutions for a variety of industries, regardless of size or budget. These SMS gateways enable any website, system or application with the functionality to send SMS messages through Australian and international network operators.

SMS gateways route messages from a variety of mediums to mobile phones, converting the format of the original message to SMS. In other words, they act as the middlemen between mobile network operators and businesses by offering user-friendly interfaces to those who want the capability of sending and receiving text messages. This means that you do not necessarily need to be technically proficient in order to run mobile messaging campaigns and services, as the SMS gateways provide the application programming interfaces (API’s) to do that for you. SMS gateway providers are also able to buy message credits at discounted prices – passing this onto you as their customer, and thus enabling you to reach your market for less.

So what do SMS gateways mean for Australian businesses? It means that mobile messaging campaigns and services can be deployed quickly and easily, either through web and email browsers or other software applications. The many business applications for SMS technology range from mobile marketing, mobile social networking and mobile banking to corporate messaging and anything in between. SMS gateways enable businesses to run mobile competitions, take orders, sell products from a mobile platform and run measurable customer acquisition and retention campaigns. SMS gateways also facilitate bulk SMS sending for high volume messaging, as well as two-way SMS options that allow consumers to interact with your business in real time.

Affordable and effective, SMS is a fantastic marketing tool that is still underutilized by Australian businesses, and the best way to access the mobile world is through a trusted and reliable SMS gateway provider.

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Tags: 2 way sms, API's, Clickatell, mobile messaging, SMS, SMS gateway, SMS Gateways, SMS messages, text messaging