SMPP: a boon for mobile business
SMPP, Short Message Peer-to-Peer Protocol, is used to exchange SMS messages between short message service centres (SMSC) and external short messaging entities. This very fast connection is widely used by organizations that need to send high volume SMS messages to their mobile databases. One of a range of SMS gateway APIs, SMPP offers several distinct advantages to Australian businesses wanting to send bulk text messages.
An SMPP connection is a language-independent, high speed SMS gateway connection. SMPP supports extended length messages (over the standard 160 character limit), as well as two-way SMS messages, enabling real-time interactivity between sender and receiver. This connection also supports binary message types, so it can transmit picture and sound files. SMPP connections also support premium-rated messaging (both mobile originated and mobile terminated).
SMPP is a great choice of application programming interface (API) for subscription-based mobile businesses offering information services. This can include anything from news organizations sending news alerts to weather stations offering text message updates. The travel industry can make use of SMPP to confirm flight bookings, notify of delays, offer tourist information and more. Governments can use SMPP to alert citizens to dangers such as approaching bush fires or pandemics and to mobilize emergency response teams. Businesses selling mobile products such as ringtones, screensavers and logo’s often make use of a SMPP SMS gateway connection, because it supports binary message sending. Popular amongst financial institutions, SMPP can be used for fraud alerts and SMS account notifications. SMPP supports two way SMS and can be used to process mobile voting competitions such as Idols or Big Brother and on a smaller scale any ‘text-to-win’ competition. It also allows organizations to easily update their databases by sending a SMS to their customers requesting information and then receiving the replies. Even in-house, SMS messages over SMPP can be used to facilitate communication between management and staff with meeting reminders or task scheduling.
If you’re looking for an SMS gateway API for any website or application that is simple and fast, with the added bonuses of two-way and binary, then an SMPP API is the way to go.
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Tags: API, binary SMS, bulk sms, bulk SMS messaging, mobile messaging, SMPP, SMS gateway, SMS messages, two-way SMS
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